Thursday 2 November 2017

Track Review: The Incarnations - 'Love Drugs'



Scottish four-piece The Incarnations arrive with their debut single 'Love Drugs'. Formed in 2014, the Aberdeen-based, guitar driven band consists of Fraser Bateman (lead vocals and rhythm guitar), Ian Hay (lead guitar), Jamie Thomson (bass and backing vocals) and David 'Deco' Smith (drums). Released through Sound Hub Records, the track draws influence from both The Small Faces and 90s Britpop legends, Dodgy.


'Love Drugs' opens with a vintage sounding guitar riff not too dissimilar to 'Passenger' by American punk legend Iggy Pop. It's not long before the rest of the band kick in with an upbeat, groovy rhythm. The fuzzy guitar riffs, driving tambourines and walking-blues bass lines give the single an uplifting tone. Bateman's double-tracked vocals cut through the energetic beats, but it's in the chorus where the vocals really shine. The layered harmonies from both Bateman and Thomson compliment each other well. With 'Love Drugs' The Incarnations wear their influences on their sleeve, but for a first single the Scottish outfit have done more than enough to get their audience's feet tapping.

Go check out 'Love Drugs' here

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